TY  - JOUR
AB  - Discusses consumers' attitudes and buying behaviour and how they have played a major part in the classification of goods, which has been devised to influence marketing strategy. Proposes that consumers have changed the importance that they have attached to different product attributes and, as a result, economy, functionalism, and durability have become more important as a consequence. Examines the Canadian consumer market using tables to show consumption and household facilities and equipment, also the ten leading exporters to and from Canada. Sums up that marketers will have to concern themselves much more in the vein of accountant and statistician, with the raw data being used which can be provided at a relatively inexpensive cost.
VL  - 17
IS  - 6
SN  - 0309-0566
DO  - 10.1108/EUM0000000004821
UR  - https://doi.org/10.1108/EUM0000000004821
AU  - Mitchell Lionel A.
PY  - 1983
Y1  - 1983/01/01
TI  - Selected Durable Products and Marketing Management in the 1980s
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 34
EP  - 45
Y2  - 2024/04/18
ER  -