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Technology Transfer in the International Market

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 January 1983

755

Abstract

Discusses the process of international technology transfer. Defines technology transfer and traces its development through the growth of world trade. Analyses factors encouraging the growth of technology transfer – e.g. international relations conducive to trading – and barriers impeding it – e.g. financial restraints. Discusses ownership, control and licensing. Examines reasons why unrelated companies become licensors and licensees. Cites the example of Honda of Japan licensing the manufacture and marketing rights for a modified version of the Honda Ballade (Triumph Acclaim) to British Leyland. Outlines the attitudes of Brazil, the Soviet Union, the People's Republic of China and Japan to technology transfer. Concludes that while technology transfer has flourished, there is still a long way to go in refining it.

Keywords

Citation

Millman, A.F. (1983), "Technology Transfer in the International Market", European Journal of Marketing, Vol. 17 No. 1, pp. 26-47. https://doi.org/10.1108/EUM0000000004806

Publisher

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MCB UP Ltd

Copyright © 1983, MCB UP Limited

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