Technology Transfer in the International Market
Abstract
Discusses the process of international technology transfer. Defines technology transfer and traces its development through the growth of world trade. Analyses factors encouraging the growth of technology transfer – e.g. international relations conducive to trading – and barriers impeding it – e.g. financial restraints. Discusses ownership, control and licensing. Examines reasons why unrelated companies become licensors and licensees. Cites the example of Honda of Japan licensing the manufacture and marketing rights for a modified version of the Honda Ballade (Triumph Acclaim) to British Leyland. Outlines the attitudes of Brazil, the Soviet Union, the People's Republic of China and Japan to technology transfer. Concludes that while technology transfer has flourished, there is still a long way to go in refining it.
Keywords
Citation
Millman, A.F. (1983), "Technology Transfer in the International Market", European Journal of Marketing, Vol. 17 No. 1, pp. 26-47. https://doi.org/10.1108/EUM0000000004806
Publisher
:MCB UP Ltd
Copyright © 1983, MCB UP Limited