The Organisation of High‐Technology Product Innovation

Abstract

Examines best current product innovation practice. Describes the organizational arrangements currently used by firms which are regular product innovators in order to guide those which are less active. Centres on measuring the properties of loose/tight organization structures in relation to corporate renewal through product innovation. Presents results which suggest that there are important organizational differences between high‐tech firms which are active, experienced product innovators and those which are not.

Citation

Johne, F.A. (1984), "The Organisation of High‐Technology Product Innovation", European Journal of Marketing, Vol. 18 No. 6/7, pp. 55-71. https://doi.org/10.1108/EUM0000000004792