Control of New Product Development in UK Companies
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Abstract
Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation, development and screening. Concludes that development and business evaluation can influence one another, and that product features and design features etc. can be added or deleted through decisions from either of these phases.
Keywords
Citation
Moore, R.A. (1984), "Control of New Product Development in UK Companies", European Journal of Marketing, Vol. 18 No. 6/7, pp. 5-13. https://doi.org/10.1108/EUM0000000004788
Publisher
:MCB UP Ltd
Copyright © 1984, MCB UP Limited