Grocery Generics — An Extension of the Private Label Concept

Abstract

Discusses individual generic ranges based on a series of interviews with senior personnel in major retail companies. Presents data from a survey of 200 generic purchasers, outlining the methodology and findings. Reveals that, in the UK, conditions are suitable for the development of generic ranges within the grocery sector.

Citation

McGoldrick, P.J. (1984), "Grocery Generics — An Extension of the Private Label Concept", European Journal of Marketing, Vol. 18 No. 1, pp. 5-24. https://doi.org/10.1108/EUM0000000004760