Sir Hedley Le Bas and the Origins of Domestic Propaganda in Britain 1914–1917

Abstract

The need to make the war effort successful encouraged the government to seek as many ways as possible to mobilise resources. The use of the skills of advertisers was recognised in political circles and during the period of Asquith's premiership Le Bas had a major influence. The greatest campaign was to recruit men for the army.

Citation

Hiley, N. (1987), "Sir Hedley Le Bas and the Origins of Domestic Propaganda in Britain 1914–1917", European Journal of Marketing, Vol. 21 No. 8, pp. 30-46. https://doi.org/10.1108/EUM0000000004710