TY  - JOUR
AB  - Focuses on consumption activities in the context of socialization and because of this implications are highlighted. States that socialization encompasses a vast literature, from major disciplines and lists these. Looks also at the consumer and purchases of goods. Posits that social class is a major influence on purchasing, especially regarding technology‐type appliances such as computers, cars and other relative articles.
VL  - 20
IS  - 10
SN  - 0309-0566
DO  - 10.1108/EUM0000000004672
UR  - https://doi.org/10.1108/EUM0000000004672
AU  - Grønhaug Kjell
AU  - Venkatesh Alladi
PY  - 1986
Y1  - 1986/01/01
TI  - Products and Services in the Perspective of Consumer Socialization
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 55
EP  - 65
Y2  - 2024/09/22
ER  -