HAT Research
94
Abstract
Discusses aims and objectives of the History of Advertising Trust (HAT) in stimulating research into this subject in Britain. Gives details of main members and contacts and lists out the main projects with which HAT is involved.
Keywords
Citation
Harrison, G. (1986), "HAT Research", European Journal of Marketing, Vol. 20 No. 9, pp. 72-73. https://doi.org/10.1108/EUM0000000004668
Publisher
:MCB UP Ltd
Copyright © 1986, MCB UP Limited