TY  - JOUR
AB  - Investigates ‘end paper advertising’ (publishers inclusion in own publications of additional printed matter not connected with the primary text). Makes note of books and other publications from as far back as 1751 ‐ ‘The Gardeners Kalendar’ and goes on to give an in‐depth study of this area. Concludes that this study covers a heretofore‐uncovered area of interest.
VL  - 20
IS  - 9
SN  - 0309-0566
DO  - 10.1108/EUM0000000004667
UR  - https://doi.org/10.1108/EUM0000000004667
AU  - Mackerness E.D.
PY  - 1986
Y1  - 1986/01/01
TI  - End‐Paper Advertising
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 57
EP  - 71
Y2  - 2024/04/23
ER  -