TY  - JOUR
AB  - Reports on survey‐behavioural research in a major and fundamental development ‐the Questronic project based at the University of Sheffield (UK), and its first product, the Ferranti Market Research Terminal (MRT). States that the MRT is a battery‐operated, hand‐held data‐capture terminal and it is a replacement for the usual questionnaire necessity ‐ clipboard and pencil. Describes the MRT and its functions including keyboard and electronic storage, so aiding survey research, both economic and operational. Lists out the operations and benefits in detail enabling the user a fast, modern aid for use with questionnaires. Goes on to give further developing procedures and includes a contact address for further information regarding the importance of development MRT routines in survey research.
VL  - 20
IS  - 2
SN  - 0309-0566
DO  - 10.1108/EUM0000000004635
UR  - https://doi.org/10.1108/EUM0000000004635
AU  - Rowley Gwyn
AU  - Barker Keith
AU  - Callaghan Victor
PY  - 1986
Y1  - 1986/01/01
TI  - The Market Research Terminal and Developments in Survey Research
T2  - European Journal of Marketing
PB  - MCB UP Ltd
SP  - 35
EP  - 39
Y2  - 2021/01/25
ER  -