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The Market Research Terminal and Developments in Survey Research

Gwyn Rowley (University of Sheffield)
Keith Barker (University of Connecticut)
Victor Callaghan (University College Cardiff)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 February 1986

219

Abstract

Reports on survey‐behavioural research in a major and fundamental development ‐ the Questronic project based at the University of Sheffield (UK), and its first product, the Ferranti Market Research Terminal (MRT). States that the MRT is a battery‐operated, hand‐held data‐capture terminal and it is a replacement for the usual questionnaire necessity ‐ clipboard and pencil. Describes the MRT and its functions including keyboard and electronic storage, so aiding survey research, both economic and operational. Lists out the operations and benefits in detail enabling the user a fast, modern aid for use with questionnaires. Goes on to give further developing procedures and includes a contact address for further information regarding the importance of development MRT routines in survey research.

Keywords

Citation

Rowley, G., Barker, K. and Callaghan, V. (1986), "The Market Research Terminal and Developments in Survey Research", European Journal of Marketing, Vol. 20 No. 2, pp. 35-39. https://doi.org/10.1108/EUM0000000004635

Publisher

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MCB UP Ltd

Copyright © 1986, MCB UP Limited

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