Knowledge as a concept requires definition or reinvention in terms of delivering New Market Values of expectations. The ability to create knowledge about the future and learning to implement it quickly in the form of a technology will become a core organizational competence. A fundamental step towards future process‐thinking is to demonstrate purpose by introducing purpose‐correct language into the organization. This can be accomplished by applying the Data‐Information‐Knowledge‐Technology (DIKT) learning process and the consistent use of DIKT terms.
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