Stress and consumer behavior: Coping strategies of older adults
Journal of Marketing Practice: Applied Marketing Science
ISSN: 1355-2538
Article publication date: 1 December 1999
Abstract
Social scientists, public policy makers, consumer researchers, and marketers have traditionally focused on age‐related differences to understand the behavior of older adults. This research focuses on the processes through which adults learn behavioral patterns and norms that characterize behavior in later life. The socialization framework is first presented as the process through which adults learn roles and norms for old age, and data from a national study are presented to test the hypotheses derived from this model. The results suggest that certain antecedents and processes are important in socializing adults to old age.
Keywords
Citation
Mathur, A., Moschis, G.P. and Lee, E. (1999), "Stress and consumer behavior: Coping strategies of older adults", Journal of Marketing Practice: Applied Marketing Science, Vol. 5 No. 6/7/8, pp. 233-247. https://doi.org/10.1108/EUM0000000004572
Publisher
:MCB UP Ltd
Copyright © 1999, MCB UP Limited