How to stimulate and cash in on creativity

Abstract

When your core competences can be quickly replicated by copycat corporations, what competitive advantage have you got left? Explains that it is probably the knowledge of key managers, their ability to access and assess information, and their ability to innovate and think creatively.

Citation

(1997), "How to stimulate and cash in on creativity", Management Development Review, Vol. 10 No. 6, pp. 205-206. https://doi.org/10.1108/EUM0000000004427