TY  - JOUR
AB  - The automotive industry is fairly traditional when it comes to training. Companies generally hire a vendor who delivers a packaged program. A lot of “off the shelf” and generic training has been painstakingly developed for the industry. It is unusual for automotive firms to go to the expense, time and trouble of creating their own. But Lexus, the luxury‐car division of Toyota Motor Sales, has turned conventional wisdom on its head. Explains why and how.
VL  - 10
IS  - 3
SN  - 0962-2519
DO  - 10.1108/EUM0000000004380
UR  - https://doi.org/10.1108/EUM0000000004380
PY  - 1997
Y1  - 1997/01/01
TI  - Multimedia training system shines in the showroom
T2  - Management Development Review
PB  - MCB UP Ltd
SP  - 106
EP  - 107
Y2  - 2024/09/19
ER  -