Multimedia training system shines in the showroom
Abstract
The automotive industry is fairly traditional when it comes to training. Companies generally hire a vendor who delivers a packaged program. A lot of “off the shelf” and generic training has been painstakingly developed for the industry. It is unusual for automotive firms to go to the expense, time and trouble of creating their own. But Lexus, the luxury‐car division of Toyota Motor Sales, has turned conventional wisdom on its head. Explains why and how.
Keywords
Citation
(1997), "Multimedia training system shines in the showroom", Management Development Review, Vol. 10 No. 3, pp. 106-107. https://doi.org/10.1108/EUM0000000004380
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited