TY  - JOUR
AB  - Just as concurrent engineering can improve manufacturing responsiveness, many companies wrestling with rapid change in today’s markets can benefit from concurrent marketing. The concurrent‐marketing goal ‐ better coordination between staff in product management, sales management and service management ‐ requires more than vague calls for teamwork or simplistic notions of reengineering. And, once again, there are important implications for human‐resource specialists.
VL  - 10
IS  - 3
SN  - 0962-2519
DO  - 10.1108/EUM0000000004377
UR  - https://doi.org/10.1108/EUM0000000004377
PY  - 1997
Y1  - 1997/01/01
TI  - Concurrent marketing poses a major HR challenge
T2  - Management Development Review
PB  - MCB UP Ltd
SP  - 97
EP  - 99
Y2  - 2024/04/19
ER  -