Change on the menu at Quaker Oats

Abstract

When advances by competitors and rising price‐consciousness from consumers intensified the battle for market share, the Quaker Oats company reacted by striving to create a high performance organization. Explains the role which the Quaker University played in the process.

Citation

(1997), "Change on the menu at Quaker Oats", Management Development Review, Vol. 10 No. 1, pp. 23-24. https://doi.org/10.1108/EUM0000000004347