Making the most of machines: the human factor

Abstract

If the company’s investment in new technology is fully to succeed, it must serve real business needs. Much of the costly abuse which has characterized the introduction of a large percentage of new technology stems from human factors ‐ and particularly the poor communications which often exist between chief executives and their technologists. Explores the problems in detail, and offers five steps to bridging the communication gap.

Citation

(1997), "Making the most of machines: the human factor", Management Development Review, Vol. 10 No. 1, pp. 15-17. https://doi.org/10.1108/EUM0000000004344