Defining competences, capabilities and skills (CCSs) considered critical in the company’s international business environment is a most important, yet often neglected, strategic management task. Suggests number of core competences, capabilities and skills in international business and then assesses their relevance for selected product categories, countries and international business forms. Discusses three mini‐cases against the background of Sanchez‐Heene model of company as an open system, to suggest a basic framework for the international business CCS gap analysis.
Koch, A. (1997), "Definition and evaluation of competence, capability and skill gaps in international business", Journal of Marketing Practice: Applied Marketing Science, Vol. 3 No. 2, pp. 119-151. https://doi.org/10.1108/EUM0000000004337Download as .RIS
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