Observes that the nature of business and education is rapidly changing as collaboration takes over as the dominant form of interaction. Notes that the driving force behind these changes is advances in information technology. Focuses on the pedagogical aspects of a semester‐long collaboration involving business policy students from St. Norbert College and the University of Rhode Island using the Internet to produce virtual products. Discusses student and faculty reactions in light of the goal of increasing our understanding of technological influences on individual and group interactions.
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