TY - JOUR AB - Suggests that companies can become customer centred by adopting five strategies: shift to a laser‐beam focus; hardwire the voice of the customer; universal collaboration; lasting customer enthusiasm rather than customer satisfaction, and a move to contact leadership. VL - 6 IS - 5 SN - 0960-4529 DO - 10.1108/EUM0000000004282 UR - https://doi.org/10.1108/EUM0000000004282 AU - Whiteley Richard AU - Hessan Diane PY - 1996 Y1 - 1996/01/01 TI - Customer‐centred growth: five strategies for building competitive advantage T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 47 EP - 52 Y2 - 2024/03/28 ER -