Creating Customer Satisfaction through Partnership
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 June 1994
Abstract
In a major international research project sets out to find the reality behind key customer supplier partnerships. Finds that partnerships are not a soft option, but a fast emerging necessity if organizations are to achieve competitive advantage and customer satisfaction.
Keywords
Citation
Pudney, R. (1994), "Creating Customer Satisfaction through Partnership", Managing Service Quality: An International Journal, Vol. 4 No. 3, pp. 53-56. https://doi.org/10.1108/EUM0000000003938
Publisher
:MCB UP Ltd
Copyright © 1994, MCB UP Limited