Evaluates the use of competitive alliances as an alternative to competitive advantage. Draws examples from Australian retail banking during the 1980s. Differentiates between coalition, consortium and servicer. Concludes that whereas all three show examples of apparent success, none guarantees it.
Sager, M. (1989), "Competitive Alliances With Information Technology – The Australian Retail Banking Experience", Office Technology and People, Vol. 5 No. 4, pp. 245-255. https://doi.org/10.1108/EUM0000000003538Download as .RIS
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