TY  - JOUR
AB  - Asserts that any benchmarking activity to improve service performance must develop a combined external and internal perspective. Offers advice on benchmarking techniques, useful measurement approaches and how they can be used effectively.
VL  - 3
IS  - 6
SN  - 0960-4529
DO  - 10.1108/EUM0000000003198
UR  - https://doi.org/10.1108/EUM0000000003198
AU  - Brooks R.
AU  - Wragg T.
PY  - 1993
Y1  - 1993/01/01
TI  - Benchmark for the Best Business
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 13
EP  - 16
Y2  - 2024/04/25
ER  -