TY - JOUR AB - Defines benchmarking and outlines some common pitfalls for organizations undertaking it. Suggests that the European Quality Award model provides an organization‐wide focus of benchmarking activities. VL - 3 IS - 6 SN - 0960-4529 DO - 10.1108/EUM0000000003196 UR - https://doi.org/10.1108/EUM0000000003196 PY - 1993 Y1 - 1993/01/01 TI - Viewpoint ‐ Achieving award status T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 7 EP - 8 Y2 - 2024/04/24 ER -