Defines benchmarking and outlines some common pitfalls for organizations undertaking it. Suggests that the European Quality Award model provides an organization‐wide focus of benchmarking activities.
(1993), "Viewpoint ‐ Achieving award status", Managing Service Quality: An International Journal, Vol. 3 No. 6, pp. 7-8. https://doi.org/10.1108/EUM0000000003196Download as .RIS
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