Software support in service
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 March 1993
Abstract
Reports on Great Plains Software′s successful marketing of an accounting software programme. Attributes the company′s successful creation of a niche market to its ability to provide excellent customer service and quality products. Illuminates the software company′s attention to employee training and recognition, and to maintaining partner relationships with agents.
Keywords
Citation
Miller, B.W. (1993), "Software support in service", Managing Service Quality: An International Journal, Vol. 3 No. 3, pp. 43-45. https://doi.org/10.1108/EUM0000000003170
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited