TY  - JOUR
AB  - Asserts that internal customer satisfaction, which is critical to successful services marketing, has three aspects: involvement, enablement, and pure internal customer satisfaction. Defines each factor, describes its importance, and then illustrates with measurement examples. Makes suggestions towards measuring internal customer satisfaction.
VL  - 1
IS  - 3
SN  - 0960-4529
DO  - 10.1108/EUM0000000003138
UR  - https://doi.org/10.1108/EUM0000000003138
AU  - Schmalensee Diane
PY  - 1991
Y1  - 1991/01/01
TI  - Internal customer satisfaction
T2  - Managing Service Quality: An International Journal
PB  - MCB UP Ltd
SP  - 141
EP  - 144
Y2  - 2024/04/25
ER  -