TY - JOUR AB - Discusses part one of a two‐part series, concerning a research project in British Telecom aimed at the problem of how to get “Quality” into the culture of the business, and which focused on training managers in leadership behaviours, identified and perceived as important by the managers themselves. Describes the implementation of the project and then identifies behaviours. Outlines the results and suggests a number of steps which will need to occur for quality to be engrained into a company culture. VL - 1 IS - 2 SN - 0960-4529 DO - 10.1108/EUM0000000003127 UR - https://doi.org/10.1108/EUM0000000003127 AU - Wash Michael PY - 1991 Y1 - 1991/01/01 TI - Quality through leadership T2 - Managing Service Quality: An International Journal PB - MCB UP Ltd SP - 83 EP - 86 Y2 - 2024/04/26 ER -