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The customer is God

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 January 1991


Attempts to sketch out directions for business and quality management based on a recent survey of world business leaders. Discusses the reality of global trading on a 24‐hour basis and considers the findings of a survey carried out to determine how leaders of businesses intend to direct their efforts to become more competitive in the twenty first century. Itemises the universal trends that emerged from the study. Contends that the keys to competitive advantage, business survival and success will be customer focus and quality management in all its forms.



Arrington, L. (1991), "The customer is God", Managing Service Quality: An International Journal, Vol. 1 No. 1, pp. 23-26.




Copyright © 1991, MCB UP Limited