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Measure for Measure

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 April 1993

134

Abstract

With the large number of publicized TQM failures being announced, many people are now predicting its downfall. Suggests that organizations should decide why and what they wish to improve before pronouncing it a failure. Discusses why TQM is coming under severe criticism. Asserts that the emphasis placed on measures used to evaluate the initiative will depend on the reasons for adopting total quality in the first place. Considers the motivation implications and the cost of quality. Suggests a number of questions that organizations should ask themselves. Contends that improvement through total quality is measurable and will be reflected in competitiveness and bottom‐line results.

Keywords

Citation

Crombie, G. (1993), "Measure for Measure", The TQM Magazine, Vol. 5 No. 4. https://doi.org/10.1108/EUM0000000003091

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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