TY  - JOUR
AB  - Proposes five prerequisites for a successful long‐term quality programme. Illustrates them through an imaginary coat‐of‐arms motif. Examines leadership, the cost of implementing TQM, the drive towards customer satisfaction, continous improvement and total involvement. Uses Rover Group as a successful example of these ideas.
VL  - 3
IS  - 3
SN  - 0954-478X
DO  - 10.1108/EUM0000000003059
UR  - https://doi.org/10.1108/EUM0000000003059
AU  - Cullen J.M.
PY  - 1991
Y1  - 1991/01/01
TI  - Conditions for success
T2  - The TQM Magazine
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -