Conditions for success

Abstract

Proposes five prerequisites for a successful long‐term quality programme. Illustrates them through an imaginary coat‐of‐arms motif. Examines leadership, the cost of implementing TQM, the drive towards customer satisfaction, continous improvement and total involvement. Uses Rover Group as a successful example of these ideas.

Citation

Cullen, J.M. (1991), "Conditions for success", The TQM Magazine, Vol. 3 No. 3. https://doi.org/10.1108/EUM0000000003059