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Conditions for success

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 March 1991

Abstract

Proposes five prerequisites for a successful long‐term quality programme. Illustrates them through an imaginary coat‐of‐arms motif. Examines leadership, the cost of implementing TQM, the drive towards customer satisfaction, continous improvement and total involvement. Uses Rover Group as a successful example of these ideas.

Keywords

Citation

Cullen, J.M. (1991), "Conditions for success", The TQM Magazine, Vol. 3 No. 3. https://doi.org/10.1108/EUM0000000003059

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited