Investigates the Bekaert Group′s Japanese approach to total quality. Discusses how only a few Western companies have succeeded in attaining the levels of competitiveness found in Japanese firms. Describes how a Japanese expert was employed to implement TQM ‐ Japanese style. Discusses how Professor Tsuda believes that education and training are the problems that non‐Japanese companies have to tackle. Asserts that confidence in the ability of TQM is needed to achieve excellence within the company. Discusses the creation of several new functions to supplement the implementation of TQM in the Bekaert organisation. Concludes that quality is the trademark of any well‐managed organization striving for excellence.
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