Describes a TQM methodology model for achieving lasting culture change. Asserts that TQM effectiveness is often limited or negated by a failure to adequately consider the relationship between productivity and cultural behaviour. Proposes a model and techniques that integrate strategies and tasks with values and behaviours to accelerate the TQM process. Asserts that the values held in the organization should be compatible with its strategic goals. Advizes on how to choose domains for gathering and analysis of data. Concludes that successful quality interventions change people′s behaviour and related attitudes.
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