The Team Approach

Abstract

Explains how customers and suppliers should work together for greater profitability. Discusses how it is only with the advent of new quality philosophies that the relationship between a customer and its suppliers has reached a level of strategic importance. Asserts that the relationship should be one of partnership in a common enterprise. Discusses two case studies which show different approaches using the concept. Describes how, in the first study, the suppliers are brought to the customer; in the second, the customer went to the suppliers. Concludes that all parties should be successful in their associated businesses and should make a profit.

Citation

McRobb, M. (1990), "The Team Approach", The TQM Magazine, Vol. 2 No. 1. https://doi.org/10.1108/EUM0000000003020