Integrating Quality into the Business
Abstract
Discusses how the privatisation of British Telecom brought new commercial opportunities as well as competitive challenges. Asserts BT′s vision is to become the most successful global telecommunications group. Contends that TQM provides the framework for accomplishing the goal. Describes how BT creates customer/supplier partnerships and how it implements its TQ strategy. Stresses it is essential that quality is made part of daily management activities. Contends as BT moves to a total quality culture, everything else will fall into place.
Keywords
Citation
Pentecost, D. (1990), "Integrating Quality into the Business", The TQM Magazine, Vol. 2 No. 1. https://doi.org/10.1108/EUM0000000003014
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited