Integrating Quality into the Business

Abstract

Discusses how the privatisation of British Telecom brought new commercial opportunities as well as competitive challenges. Asserts BT′s vision is to become the most successful global telecommunications group. Contends that TQM provides the framework for accomplishing the goal. Describes how BT creates customer/supplier partnerships and how it implements its TQ strategy. Stresses it is essential that quality is made part of daily management activities. Contends as BT moves to a total quality culture, everything else will fall into place.

Citation

Pentecost, D. (1990), "Integrating Quality into the Business", The TQM Magazine, Vol. 2 No. 1. https://doi.org/10.1108/EUM0000000003014