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TOTAL QUALITY MANAGEMENT AND THE CHAMELEON CORPORATION

Training for Quality

ISSN: 0968-4875

Article publication date: 1 June 1993

Abstract

Many different definitions exist of TQM. These either focus on supporting one or more of either product, process, people and customer management initiatives. Most tend to describe TQM in absolute terms, suggesting following a particular route is appropriate for all companies. In reality different approaches are successful for different companies. Redefines TQM and then looks at the integration of the decision on what approach to take with changes in the marketplace and corporate culture.

Keywords

Citation

Hind, M. (1993), "TOTAL QUALITY MANAGEMENT AND THE CHAMELEON CORPORATION", Training for Quality, Vol. 1 No. 1. https://doi.org/10.1108/EUM0000000002987

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited