Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037024. When citing the article, please cite: Gloria J. Barczak, Daniel C. Bello, Everett S. Wallace, (1992), “The Role of Consumer Shows in New Product Adoption”, Journal of Consumer Marketing, Vol. 9 Iss: 2, pp. 55 - 64.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 4, pp. 61-73. https://doi.org/10.1108/EUM0000000002982