Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08876049210035854. When citing the article, please cite: John H. Antil, (1992), “Are You Committing Marketcide?”, Journal of Services Marketing, Vol. 6 Iss 2 pp. 45 - 53.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 3, pp. 55-63. https://doi.org/10.1108/EUM0000000002980