Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/08858629210037263. When citing the article, please cite: Allan Mcgrath, (1992), “The Management of Marketing Productivity”, Journal of Business & Industrial Marketing, Vol. 7 Iss: 4, pp. 49 - 54.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 3, pp. 17-22. https://doi.org/10.1108/EUM0000000002976