Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02651339210017091. When citing the article, please cite: Dennis M. Sandler, David Shani, (1992), “Brand Globally but Advertise Locally?: An Empirical Investigation”, International Marketing Review, Vol. 9 Iss: 4.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 2, pp. 59-71. https://doi.org/10.1108/EUM0000000002975