TY  - JOUR
AB  - This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008204. When citing the article, please cite: John A. Quelch, Paul W. Farris, James Olver, (1987), “THE PRODUCT MANAGEMENT AUDIT: DESIGN AND SURVEY FINDINGS”, Journal of Consumer Marketing, Vol. 4 Iss: 3, pp. 45 - 58.
VL  - 1
IS  - 4
SN  - 1061-0421
DO  - 10.1108/EUM0000000002971
UR  - https://doi.org/10.1108/EUM0000000002971
PY  - 1992
Y1  - 1992/01/01
TI  - Erratum
T2  - Journal of Product & Brand Management
PB  - MCB UP Ltd
SP  - 21
EP  - 34
Y2  - 2024/09/22
ER  -