This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb008204. When citing the article, please cite: John A. Quelch, Paul W. Farris, James Olver, (1987), “THE PRODUCT MANAGEMENT AUDIT: DESIGN AND SURVEY FINDINGS”, Journal of Consumer Marketing, Vol. 4 Iss: 3, pp. 45 - 58.
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