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EFTPoS, BEFORE AND AFTER; RETAILER REACTION

International Journal of Retail & Distribution Management

ISSN: 0959-0552

Article publication date: 1 May 1991

Abstract

EFTPoS (electronic fund transfer at point of sale) seen as a potential development in the 1970s, increasingly became a realistic proposition during the 1980s. In 1985, Eftpos UK Ltd, a joint endeavour by banks and building societies, was established to develop a unified clearing system. In advance of national introduction, three cities, Edinburgh, Leeds and Southampton, were chosen to pilot the Eftpos UK Ltd system. These pilot schemes began in late 1989. This article presents survey findings from the Edinburgh pilot scheme. Retailer response was sought before and after the trial to ascertain changing perceptions. The results throw an interesting light on the evolving attitudes of retailers to the system and indicates areas where future marketing of EFTPoS systems should be modified.

Keywords

Citation

Alexander, N., Hine, J. and Howells, J. (1991), "EFTPoS, BEFORE AND AFTER; RETAILER REACTION", International Journal of Retail & Distribution Management, Vol. 19 No. 5. https://doi.org/10.1108/EUM0000000002945

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited