GOING SHOPPING IN POLAND: THE CHANGING SCENE OF POLISH RETAILING

Abstract

Based on observations made during a field visit to Poland in July/August 1990, the current changes taking place in the Polish retail scene are explored, both by sector and in terms of the marketing mix. The major issues facing potential entrants – domestic, as well as foreign – into the newly emerging private Polish retail sector, are placed into the historical and political context. Recommendations are made for a possible direction the management of the changes could take. In this the importance of developing staff attitudes and expertise is emphasised: Polish. retailing success must build on the empowerment of native Polish retail managers.

Citation

Davies, B.J. and Schmidt, R.A. (1991), "GOING SHOPPING IN POLAND: THE CHANGING SCENE OF POLISH RETAILING", International Journal of Retail & Distribution Management, Vol. 19 No. 4. https://doi.org/10.1108/EUM0000000002942