TY  - JOUR
AB  - The role of the distributor in the handling of chilled products is
examined. The rationale for contracting out distribution and the
problems associated with distribution in the cool chain are explored. A
detailed analysis of how the distributor can meet the rigorous standards
required by its customers is given. The article concludes with
suggestions to improve distribution through the cool chain, from
educating the final consumer through to improvements in the design and
packaging of products.
VL  - 18
IS  - 6
SN  - 0959-0552
DO  - 10.1108/EUM0000000002937
UR  - https://doi.org/10.1108/EUM0000000002937
AU  - Bristow David
PY  - 1990
Y1  - 1990/01/01
TI  - THE COOL CHAIN: THE ROLE OF THE DISTRIBUTOR
T2  - International Journal of Retail & Distribution Management
PB  - MCB UP Ltd
Y2  - 2024/04/19
ER  -